| Building your PR plan |
| No one will know your company exists if your don't tell them but if you do decide to hit the publicity trail then it will need to be done in an organised and planned manner. Public Relations is a major part of the marketing mix and can be done as part of a marketing campaign or as a stand alone activity. Planning the publicity for your business is a bit like planning a journey. It may take a little time in the beginning but will ultimately save you time and money in the long-run. To begin the process we will spend some time with you to make sure we have an understanding of the message you need to get across and you have clear objectives in place. We then work out a specially tailored plan which will create a positive image of your business. This plan will not be set in stone and will be constantly updated to make sure all your good news is heard. |