| PR measurement |
| We believe Public Relations delivers our clients a higher profile and excellent reputation. We need to be able to prove this so that is why for us measurement is crucial. So our measurement isn't simply about column inches. While we will provide a detailed and robust evaluation of the media coverage in terms of the amount of coverage, audience reach and messaging, we also include a mix of other indicators to assess the Public Relations campaign. The mix is tailored for each programme but will include: • Enquiries • Site web traffic (unique visitors, downloads, length of visit) • Feedback from critical audience representatives – such as key influencers, customers and prospects |